Being an MSP Owner = Wearing Multiple Hats
Running a Managed Service Provider (MSP) business is no small feat. You're not just the CEO you're also the CTO, CFO, and Head of Marketing all rolled into one. The demands are constant, and the pressure can be overwhelming.
The Tyranny of Urgency
“If I work any more hours, I'm going to die.”
Sound familiar? If you’re constantly reacting to client emergencies and putting out fires, it might feel like your time isn’t your own. This cycle of urgency prevents growth and creates burnout.
The key insight: It’s not about effort — it’s about direction. Even if you're working hard, without a sense of control and forward momentum, growth stalls.
How to Take Back Control
1. Use KPIs Like a Pro
Key Performance Indicators (KPIs) are more than just metrics — they're levers for reclaiming your time.
Set Pars (think golf): Define benchmark targets for each KPI (e.g., “X” maximum open tickets by end of day).
Add to Calendar: Don’t just track KPIs — schedule time daily or weekly to focus on the ones falling below target.
2. Apply It Practically
Let’s say your KPI is ticket volume. If the goal is no more than 10 open tickets by the end of the day:
If you're over, your operations lead spends the first hour next morning addressing this.
This proactive scheduling ensures small problems don’t snowball.
3. Shift from Reactive to Proactive
By dedicating time to address lagging KPIs:
You avoid surprises.
Your day becomes more structured.
You gain back hours that were once swallowed by chaos.
Results You Can Expect
Reduced stress and overwhelm
Improved operational performance
Time for strategic initiatives like sales training or marketing
Renewed focus and clarity on business direction
Final Thought: Make Your Calendar a KPI Dashboard
Your calendar shouldn’t just manage appointments — it should drive performance. Integrate KPI checkpoints into your daily and weekly rhythm, and you'll gradually reclaim your time and sanity.
Write a comment ...